Supplying the Brand reaches producers

Certified Angus Beef LLC (CAB) gathered information from some of the nation's most respected animal scientists and industry experts to produce Supplying the Brand.

The full-color special report explains the challenges and opportunities in quality beef production. The cover story addresses the decline in beef quality while in-depth features focus on high-quality genetic selection, management and marketing practices.

View the report's low-resolution PDF files below or get a free copy by mail. Producers can request a copy by contacting us or call Marilyn Conley at 800-725-2333, ext. 298.

• Cover
• Table of Contents - pg. 2
• Red-hot demand - pg. 3
• The scope of the CAB brand - pg. 4-5
• Market Signals - pg. 6-8
• Cattle should do it all - pg. 9-11
• Keep'em healthy - pg. 12-14
• You are what you eat - pg. 15-17
• Strategic implants only, please! - pg. 18-19
• Missing the mark - pg. 22-24
• Convenience pays - pg. 25-27
• How it all works - pg. 28-30
• Building a brand - pg. 31-33
• Your information source - pg. 34-37
• By the numbers - pg. 38-39