Angus producers cleared
to use CAB logo
Angus producers have been asking for clearance to use the Certified Angus Beef ® (CAB®) brand logo for as long as it has existed. The lights are green now for an approved layout use, and the reasons are all about time and timing.
Until now, producers had no approved form in which they could note their alliance and support of the brand. With regret, most producer requests for logo use had to be turned down because of implications that all of their cattle, or even certain individual cattle were “certified.” Of course, the mark only applies to beef product accepted by those government inspectors in the packinghouse coolers.
Still, as CAB grew and was able to devote more resources to the production side in supply development, new ideas came out. For several years, producers have been able to use the brand logo when they become “licensee for a day” to serve CAB brand products at an event.
Today, you have the opportunity to join in the vision and rope yourself more profit potential by targeting the CAB brand and letting everyone know of your aim. Common sense and your own integrity will be the main guidelines—you won’t win new customers by proclaiming your support with a logo while ignoring the selection and management to back it up.
The official CAB guidelines for the new mark.
Download the
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The Targeting the Brand logo layout can be used by Angus producers and industry or business associates to show support for the CAB program and brand. It can be used at events and sales as well as in sale catalogs and even routine communications.
In this approved form, the mark can be used in advertisements, company letterhead and farm or ranch signs. Also, you can order free 4-inch, removable decals of the logos for customer giveaways.
No prior approval is needed for use of the mark. The logo and text must appear together in the format provided. The CAB brand logo cannot be used alone and the text design cannot be separated and used independently or with some other mark.
No formal affiliation with the CAB brand is implied by use of the mark. CAB has the right to refuse use of any of its marks to any entity at any time, regardless of whether the above criteria have been met.
A downloadable version is available above. Contact the Supply Development Marketing Manager through this Web site or call 800-225-2333 if you have questions, need a different digital version of the logo or would like to order the 4-inch decals.