Corner on Quality

Each month a different staff member at Certified Angus Beef LLC writes about the latest news in their division and how it relates to the cow-calf producer. The column is available to any state Angus association or Angus newsletter. To add yourself to the e-mail distribution list contact us.

July 2009
Given a lemon. . . by By Mark McCully, CAB Assistant Vice President, Production
As the old saying goes, when life gives you a lemon, make lemonade. History proves that some of the best ideas are born in times of difficulty.

June 2009
How do you tell your story? by Ryan Kiko, CAB Senior Software Developer
You know your customer. Does your customer know you? Does he or she believe in the quality of your product?

May 2009
You can STILL taste the difference by Mark Polzer, CAB Vice President for Business Development
In unsettled times, people take comfort in small rewards like premium ice cream or their favorite and most consistently delicious brand of steak.

April 2009
Who's who in Angus excellence? by Miranda Reiman, CAB Industry Information Specialist
Like you, your bull customers are in business to make a profit. Many of them also think about how they fit into the total beef industry and beef demand picture.

March 2009
Choose your future by Lance Zimmerman, CAB Supply Development Marketing Manager
The decision-making process is more complicated when the stakes are higher, like they are today. If you find it hard to see clear solutions, maybe it's time to link your perspective to your core business goals.

February 2009
Stay the course by By Al Kober, CAB Retail Director
Whatever the dictionary says, "quality" is the personal interaction of expectations versus reality.

December 2008
What we don't know can hurt us by Steve Ringle, CAB Assistant Director of Brand Assurance
What's in a name? Not much, in my line of work, unless it's followed by an "R" in a circle, as in ®.

November 2008
Plans beat predictions by Clint Walenciak, CAB Packing Director
Every day and virtually all the time, you think about the future.

October 2008
A game of decades by Mark McCully, CAB Supply Development Director
The society we live in has come to expect things now - fast food, 24-hour service and overnight delivery. But remember, significant genetic change takes time.

September 2008
World trade key to future by Mark Polzer, CAB Vice President for Business Development
On the ranch, it costs more to produce beef now than just a couple of years ago. In the store and on the menu, it also costs more for consumers to buy beef.

August 2008
Preplan your focus by Diane Peacock,CAB Value-added Products Marketing Manager
Time is short for every busy person. While you're going about the business of living and working, it can seem like there aren't enough hours in the day. Just as you can bring more order to your days by planning, you can bring focus to the really big projects by PRE-planning.

July 2008
Technology in perspective by John Stika,CAB President
We need technology in this industry, to help us produce the best beef, profitably. We need to satisfy consumers as well as producer cash-flow demands. It's not easy to meet those needs, but millions of research dollars continuously seek answers.

June 2008
The proof is in the steak by Deanna Walenciak
They say, "the proof is in the pudding," meaning results are what count. The phrase was shortened over time from, "the proof of the pudding is in the eating." Its first use in the 1600s was probably not to describe a steak, but it sure applies today.

May 2008
Telling the story by Miranda Reiman
Tune in to your local ag radio station or pick up your regional farm paper and you’re sure to get a glimpse of what we do. Industry Information is part of the supply development team at Certified Angus Beef LLC.

April 2008
The right technology helps by Dave Shock, CAB Information Systems Director
You want to keep up with the times, and use innovations that save time and make money today, while building a better life and better market for your products in the future.

March 2008
WANTED: C2E by Christy Johnson
"World's top beef brand seeks outstanding cow-calf producer for annual award. Must be devoted to measuring and improving herd performance and carcass traits that drive Certified Angus Beef^® brand supply."

February 2008
Help for fish out of water by Al Kober, CAB Retail Director
What does it take to become "Meat Director" of a large retail supermarket?

January 2008
Lead customers to a great '08 by Steve Suther, CAB Industry Information Director
Angus cattle are capable of greatness, but they can't do it all without proper management.

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