Corner on Quality

Each month a different staff member at Certified Angus Beef LLC writes about the latest news in their division and how it relates to the cow-calf producer. The column is available to any state Angus association or Angus newsletter. To add yourself to the e-mail distribution list contact us.

May 2008
Telling the story by Miranda Reiman
Tune in to your local ag radio station or pick up your regional farm paper and you’re sure to get a glimpse of what we do. Industry Information is part of the supply development team at Certified Angus Beef LLC.

April 2008
The right technology helps by Dave Shock, CAB Information Systems Director
You want to keep up with the times, and use innovations that save time and make money today, while building a better life and better market for your products in the future.

March 2008
WANTED: C2E by Christy Johnson
"World's top beef brand seeks outstanding cow-calf producer for annual award. Must be devoted to measuring and improving herd performance and carcass traits that drive Certified Angus Beef^® brand supply."

February 2008
Help for fish out of water by Al Kober, CAB Retail Director
What does it take to become "Meat Director" of a large retail supermarket?

January 2008
Lead customers to a great '08 by Steve Suther, CAB Industry Information Director
Angus cattle are capable of greatness, but they can't do it all without proper management.

December 2007
It all adds up by Amanda Barstow, CAB Brand Assurance Director
Cattle enrolled and harvested, carcass data, USDA certified figures, packer and distributor sales, source of commission, restaurant and retailer purchases...

November 2007
Something for everyone? by Brett Erickson, CAB Value-added Products Director
It's a struggle to make everyone happy all the same time; in fact, it can't be done. Somebody always wishes you had made a different decision.

October 2007
Work the network by Mark McCully
Networking. In the world of people networking, relationships with trusted contacts are the framework. Those relationships are key to finding the job, getting the meeting, making the sale or keeping the customer.

September 2007
The world turns toward CAB by Mark Spengler, CAB International Division Director
The odds did not favor a big year for the International Division of Certified Angus Beef LLC. Outside of a peek back into Korea, there were no new markets to speak of--so how did international sales jump 30%, with one of its largest sales surges ever?

August 2007
August 2007 by Christy Johnson, Director, Supply Development Marketing
By walking the line and asking our partners to do the same, we ensure the brand's success for generations to come. You can use the same strategies to keep the line thriving for your next generations in the Angus business.

July 2007
Wooster is not Rome by By Mark Polzer, CAB vice-president for business development
The producer-owned non-profit subsidiary of the American Angus Association thrives only because it serves.

June 2007
Power to open doors: Priceless by Deanna Walenciak, CAB Marketing Director
Pepsi or Coke? Ford or Chevy? Budweiser or Coors? Asked of the right crowd, these would spark lively discussions. We are passionate about the brands we like.

May 2007
Ideas you can utilize by Clint Walenciak, CAB Packing Director
Utilization makes the world go around.

April 2007
High Corn, High Stakes for High Quality by Larry Corah, CAB Vice President
The cattle business has taken on some aspects of a high-stakes poker game. Strong fed-beef and calf prices have won the chips for a few years, but rising input costs have forced all players to up the ante.

March 2007
"The Brand that Pays" at retail, too by Al Kober, CAB Retail Director
Most shoppers walk past the meat department, not realizing the variety available there. The CAB retailer introduces excitement to allow high quality beef to sell itself.

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