Top 10 marketing ideas for Angus seedstock breeders:
Spotlight the CAB advantage Angus breeders can tout.
For a quality-focused Angus seedstock business, it only makes sense to link to the world-class branded beef program that you own. Doing so with a plan can help build relationships and make everybody in the chain more money.
Pointing out benefits of the brand helps everybody. Here are some of the top marketing tools seedstock producers can use:
The Best Practices Manual is an owner’s guide for Angus genetics. From health to marketing, it covers the entire system pointing out ways to aim for quality all the way along. Your customers have already invested in the seedstock - put this piece in their hands so they have all the management tips to help them succeed. Request your copy here.
Become a licensee for a day and treat sale guests to the premium beef brand. If Certified Angus Beef ® (CAB®) brand product is the only beef served, we’ll send you all the material you need to make it a class-act event for free, including napkins, brochures, aprons and more. Simply submit an application form at least three weeks prior to the event or call 800-225-2333 for more information.
An attractive, full-color report explains how Certified Angus Beef LLC works from seedstock to feedlots and packers, dialing down into all the factors that affect supply development. Hand it out at your next bull sale or use as a key element in customer mailings to builds understanding of the brand and highlight the benefits of producing Angus cattle.
This logo was created especially for producer use. The Targeting the Brand logo calls attention to any program that aims at the Certified Angus Beef ® brand target or helps producers do so. Use it at events, sales, sale catalogs and even routine communications to show your commitment. The mark can be used in advertisements, company letterhead and farm or ranch signs.
Download it now, eps or jpg
Show your customers they get more than just cattle when they buy from you. Highlight the benefits of the Angus breed through research-related, print-ready inserts or underscore your commitment to aligning goals with the brand, using a CAB-focused ad.
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Market to feedlots:
Seek rewards for feedlot and end-product performance through direct marketing, by selling or partnering with a feedlot.