Feedlots

Building bridges and adding value

Historically, cattle feeders related to packers as a necessary evil rather than as valued partners. The consumer was the ultimate loser in that cold war, and profitability a casualty.

That’s all water under the bridge now, and the Certified Angus Beef LLC (CAB) Supply Development Division is building more bridges to capture value.

When this division was expanded in the 1990s, one of its charges was to foster more positive relationships between the feeding and packing sectors. A closer association would benefit all parties involved in the production, management and marketing of Angus cattle and high-quality beef.

The division is closely linked to its major offshoot, the CAB Feedlot Licensing Program (FLP), now more than 60 partners strong across 14 states.

Despite the diversity in feedlot partners, one thing remains the same—their commitment to providing quality service in marketing cattle.

Much of our educational work is channeled through the FLP as staff members address producer audiences on:

• the pull-through effect of the CAB brand—nothing would happen without consumer demand for this consistently flavorful product
• the benefits of a focus on optimizing both feedlot performance and carcass merit
• the rewards of networking with the FLP to capture information on the strengths and weaknesses of genetic and management decisions

There is a continuing effort to improve the cooperation among these key players in the beef industry not simply to increase producer profits, but to ultimately increase consumer satisfaction in the end product.

To learn more about our CAB-licensed feedlot partners visit our licensed feedlots page, and if you are a feedlot manager interested in becoming licensed visit the license your feedlot page.