Supply Spotlight
from Dr. Larry Corah
“Everybody asks us how cattle supplies and beef prices have affected our brand.
We headed into the year nervous, but are gaining confidence as sales numbers show we’re up in all categories: foodservice, retail and international.
That proves that we’re not only finding ways to utilize the whole carcass to its fullest potential, but also that demand for high quality beef is holding strong. Premiums through the system support this.
Consumers are not backing off a higher-priced protein, as long as it’s worth it. When we make it through this year, it looks like we’ll be in a much stronger position going forward.”
Angus Talk
A PowerPoint Presentation for Download
CAB and The High Quality Beef Market
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The market signals are clear – consumers want higher quality beef, and they’re willing to pay more for it. Take a look at where highly-marbled beef sits in the marketplace today, and how the first Angus brand continues to distinguish itself in it.
Program History
The Certified Angus Beef Program was formed in 1978 to provide assurances of beef quality and flavor to consumers, who during the 1970s were largely dissatisfied with beef quality. It was a venture that strengthened relationships between the American Angus Association, the world's largest beef cattle registry, and beef producers, packers and distributors.
Today, Certified Angus Beef LLC (CAB) functions as a not-for-profit division of the American Angus Association. The Association is comprised of nearly 30,000 rancher members who are dedicated to producing high quality beef, superior in taste and tenderness. The Certified Angus Beef ® brand is the industry's oldest and most successful brand.
CAB Timeline (scroll right)
Research & White Papers
Defining and Quantifying Certified Angus Beef ® Brand Consumer Demand
Factors Driving Cattle Feeding Profitability
Southern Carcass Improvement Project Review
Effects of Nutrition and Management During the Stocker Phase
Summary
Understanding Grid Marketing: How Quality Grades and Grid Conditions Affect Carcass Value
Crossbreeding: Considerations and Alternatives in an Evolving Market
Executive Summary
Effect of Birth Within the Spring Calving Season on Performance and Carcass Traits of Beef Calves
Powerpoint
Factors affecting intramuscular adipose tissue development in beef cattle
Effect of Health Treatments on Feedlot Performance, Carcass Traits and Profitability
Abstract #2 | Summary | PowerPoint #1 | PowerPoint #2
Effect of Disposition Score on Feedlot Performance, Carcass Traits and Profitability
Summary | PowerPoint
Effect of Hide Color and Percentage Angus on Feedlot Performance and Carcass Traits
PowerPoint
Trends in the Choice-Select Spread and Implications to Cattle Producers
News Release
Feedlot Perfromance and Carcass Traits for Southeast or Midwest Calves
PowerPoint | Summary
Assessing the Cost of Beef Quality Revisited
Summary
Demand for CAB outstrips Choice
PowerPoint
Quality Grades: What is Driving the Recent Upswing?
Summary
Genetic Aspects of Marbling in Beef Carcasses
Summary
Effect of trenbolone acetate on lot feedlot performance and Certified Angus Beef ® acceptance rate of beef steers and heifers
PowerPoint
The value of marbling in consumer acceptance of beef
PowerPoint | PowerPoint
Black Ink Blog
Educational Resources
PDFs are available for immediate download, or to request printed copies, fill in the quantity for each resource and complete the ship-to information. Click "submit" to send your request.
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Black Ink Basics tech sheets
Easy-to-read info from health and Angus genetics to matching feedlot performance with quality goals. All relate to the black ink on a producers bottom line.